Roaring into the future

At Tiger Tribe, we believe that change is essential for growth. That’s why we’re thrilled to unveil our new logo. The new design honours our stripes and embodies the strength and playfulness of the little tigers who inspired our name.

The evolution of Tiger Tribe

Tiger Tribe was founded in 2007 with a mission to design gifts and toys that tap into a child’s imagination and sense of fun. Anthony and Naomi Green founded the business from the garage of their family home, and now over 18 years on, the tribe has grown to a team of 20 all based in Melbourne, Australia where all products are still designed and illustrated.

Just as our own little tigers grow,  our brand continues to evolve making it important for our visual identity to grow with us. The new logo represents a fresh chapter for Tiger Tribe—one that celebrates our heritage while embracing the endless possibilities of the future.

Strengthening our tribe

We are very thankful of the trust that families across the globe place in us by choosing to purchase a Tiger Tribe item.Our new logo has been designed to stand out more easily on shelf so customers can recognise an item from a brand they trust. Enhancing this brand recognition will foster customer loyalty, drive sales and strengthen our tribe.

A fresh new look....

You will find a couple of changes to our products as they start to arrive over the coming few months.

1. Our new logo – of course! And for baby items you will find a very special rainbow version of our logo.

2. Translations: Front cover translations focus on the product functional details which may not otherwise be obvious from the cover design

3. Age Ranges: We recommend an ideal age range for all of our kid-tested products. This may be helpful with finding age-appropriate gifts, though many children outside this age range will still find great joy playing with the product. 
   All of our products are safety tested according to the most rigorous International standards. If a product is unsuitable for children under a certain age a safety warning will be clearly indicated on the product packaging.

4. Benefits: You will notice we have various icons to represent the different features and benefits of our products. These will appear either on the front or back of pack. Whether it is highlighting the portable play nature of an item, highlighting our ECO range, or noting a particular developmental benefit of a product – we aim to share in a simple way some of the care and thought we have put into every product we design.

Frequently asked questions....

When will you be launching the new logo in the USA?
Early November when stock with the new logo will arrive and gradually start to filter through the supply chain. We will also have a new catalogue then which will showcase new items that will be launched in January 2025. We will be updating our website (www.tigertribellc.com) and instagram then also (https://www.instagram.com/tigertribeusa).

Will ALL new items bear the new logo?
All new production runs will be using the new logo. Depending on which items you have ordered, some items may be fulfilled from our existing warehouse stock which carry the old logo.

What do I do with existing stock that has the old logo?
Continue to sell through existing stock

When will images be available?
As items are produced for the first time with the new logo we will create imagery and make it available in our Asset Library. The asset library will remain up to date with the latest imagery for each item.

Are the items different in any other way?
New items will carry the new logo but will be basically the same in every other way. As part of our continued efforts with sustainability sometimes the packaging materials change with new production runs – for example, swapping out a plastic tray or bag with a cardboard or paper alternative.

Should I use the new Tiger Tribe logo in our communications?
If you are creating anything Generally it is best to wait until ou can download a copy of our logo here along with our brand guidelines.

Will the new items still have the Foundation for National Parks and Wildlife (FNPW) charity partnership sticker?
Our partnership with FNPW has come to an end. We’re proud of the partnership we have had with FNPW over the past 3 years supporting important projects to help safeguard Australian wilderness areas and wildlife for future generations.

We will soon be announcing a new charity partner – so stay tuned for further updates.